Types of Content Marketing

types of content marketing

Everything your company puts online is content and marketing, from your social media to your emails. As long as it is all public on the internet, it becomes content marketing. The problem is that it can all be so complicated and confusing. Due to the many types of content marketing, you can use wide formatting options. To make it easier, here is a compiled list of different types of content marketing.

  1. Apps/Apps ads
  2. Blogs
  3. Courses
  4. Email Newsletter
  5. Infographics
  6. Podcasting
  7. Posts
  8. Video/Reels
  9. Webinar

Apps/Apps ads

Apps are an effective way to market your brand. They are used to generate awareness and get people to take action. Regarding advertising on mobile devices, apps are gaining popularity over websites because they are easier to navigate and use than websites. You can also pay for other apps to advertise your app or website. A good amount of gaming apps have become increasingly popular, more people use them for entertainment, and developers use them for ad space.


Blogs are content marketing used to generate leads, build your brand, and make your company more visible. In other words, blogs are a great way to promote products and services and offer customer support. Blogs need a qualified copywriter and a blog writing tool. Decide what kind of topic is related to the business you want to write about. Use a search engine optimization tool to look up your keywords. Keywords are the words used in search engines to examine a particular topic. If you want your blog to pop up, use words that people commonly search for with the help of SEO. You can also check out ProdevConsultsPH to learn more on how to make a blog.


A lot of people learn a new school now and then. An easy way to do so is through online courses. Digital courses have been around for a while, and they have become more popular with time. You can learn anything, from how to cook to how to create DIY crafts. It’s like a blog, but now it has materials like videos, eBooks, and PowerPoint. This can be a form of content marketing by creating courses relevant to your audience and can be used to convert visitors into customers.

Email Newsletter

It has been around for decades, and with its popularity, it has become an essential tool for businesses to generate leads and sales. Email marketing is a worthy way to reach out to your audience. It allows you to send emails at a lower cost than other forms of content marketing, such as blogging or social media posts.


Infographics are visual content that can be used in various ways.  An effective way to engage your audience, build trust, and educate them on specific topics., build trust, and educate them on specific topics.


Podcasts are a great way to get your message across to people interested in what you have to say. People use podcasts for many purposes, including marketing, education, and entertainment.


Posts on social media can generate leads, as the average individual uses social media for two and a half hours. That is so much discovery potential for your business on social media. Utilize content on social media as a lead-generation tool by focusing on creating content that generates leads and engages your audience.


Video is an effective way to deliver your message to your audience. The reel should be short and fun. Content marketers should use reels to introduce their brand, product, or service. It is also an excellent tool for product demos at trade shows and conferences. Fun videos will bring in a new audience for your company.


Webinars are content marketing often used to generate leads and increase brand awareness. Webinars are a great way to create a sense of urgency and engage your audience. They are also an effective way to reach out to people who might not be able to attend your live event or don’t have the time for it. Content marketing is about creating relevant, engaging, and valuable content for your audience. Webinars are also great for generating leads because they can be scheduled at different times, dates, and locations.


In conclusion, content is your company’s internet publicity. It will help put your company’s name in people’s mouths. This guide will help you navigate which type of content marketing you need to succeed. Thank you for reading and checking out these other UROneplace blogs.

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